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Within an industry, an environment can present opportunities to one organization and p

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The concept of creative industry (CI) is a relatively new idea in China.It is a term t
hat was first used in the UK in 1997.It is related to those sectors that have their origin in individual creativity, skill and talent and that have a potential for wealth and job creation through the production of intellectual property.This includes advertising, architecture, art and antiques, crafts, design, fashion, film, music, performing arts, publishing, software and computer games, television and radio.

Creative industry, one of the keys to economic transformation, enables innovation and improves productivity across other sectors within the economy.Its production includes media, live arts, design, visual arts and scientific discovery.

Internet is the driving force behind the creative economy, in which people’s ideas, skills and creativity should count for all.People from all backgrounds should be able to come up with good ideas given the right skills and opportunities.Digital technology makes it possible to cut out the “middle men” and allow artists to deal directly with their audience.And that might be the best thing to happen to artists in hundreds of years.

In the past Shanghai took for granted its strengths in many industries.Shanghai is facing a potential creativity challenge as its old industries face new sources of competition.The promotion of creative industry could be easy for Shanghai’s efforts to recast its own image.

6.Where was the term “creative industry” originated?()

A.In U.S

B.In China

C.In the United Kingdom

D.Not mentioned

7.Which sector does creative industry not relate to ()?


B.Computer programming

C.Movie making

D.Clothes making

8.What role does creative industry play in the nation’s economy?()

A.It improves productivity across other sectors within the economy

B.It improves productivity of other sectors within the creative industry

C.It enables the transformation of industry innovation

D.It helps to boom the development of visual arts

9.What have artists been trying to do in the past hundreds of years?()

A.To cut out the “middle men”

B.To deal directly with their audience

C.To come up with good ideas

D.To give the right skills and opportunities

10.Why is Shanghai facing a potential creativity challenge?()

A.Its old industries are meeting with new source of competition

B.It overlooked its strength in creative industry

C.It put too much emphasis on its old industries

D.It failed to recast its own image



听力原文:M: Miss Dermott, let me ask you straight away. Do you think, within a few years,
many people could work at home instead of working in offices?

W: Oh, yes. It's happening now. You see, the communication industry has made such progress in the last ten years.

What has made working at home possible?

A.Personal computers.

B.Communication industry.

C.Living far from companies.



The Norwegian government is doing its best to keep the oil industry under control. A new l
aw limits exploration to an area south of the southern end of the long coastline, production limits have been laid down, and oil companies have not been allowed to employ more than a limited number of foreign workers. But the oil industry has a way of getting over such problems, and few people

believe that the government will be able to hold things back for long.

Ever since the war, the government has been carrying out a program of development in the area north of the Arctic Circle. During the past few years this program has had a great deal of success. Tromso has been built up into a local capital with a university, a large hospital and a healthy industry . But the oil industry has already started to draw people south, and within a few years the whole northern policy could be in ruins.

The effects of the oil industry would not be limited to the north, however. With nearly 100 per cent employment, everyone can see a situation developing in which the service industries and the tourist industry will lose most of their workers to the oil industry. Some smaller industries might even disappear altogether when it becomes cheaper to buy goods from abroad.

The Norwegian government would prefer the oil industry to ______

A.provide more jobs for foreign workers

B.slow down the rate of its development

C.sell the oil it is producing abroad

D.develop more quickly than at present



Tourism in Chile The biggest problem facing Chile, as it promotes itself as a tourist
destination to be reckoned with, is that it is at the end of the earth. It is too far south to be a convenient stop on the way to anywhere else and it is considerably farther than a relatively cheap half-days flight away from other major tourist markets, such as Mexico. Chile, therefore, is having to fight hard to attract tourists, to convince travelers that it is worth coming halfway round the world to visit. But it is succeeding, not only in existing markets like the USA and Western Europe but in new territories, in particular the Far East. Markets closer to home, however, are not being forgotten. More than 50% of visitors to Chile still come from its nearest neighbor, Argentina, where the cost of living is much higher. Similar to all the other South American countries, Chile sees tourism as a valuable earner of foreign currency, although it has been far more serious than most in promoting its image abroad. Relatively stable politically within the region, it has benefited from the problems suffered in other areas. In Peru, guerrilla warfare in recent years has dealt a heavy blow to the tourist industry and fear of street crime in Brazil has reduced the attraction of Rio de Janeiro as a dream destination for foreigners. More than 150000 people are directly involved in Chiles tourist sector, an industry which earns the country more than U.S. $ 950 million each year. The state-run National Tourism Service, in partnership with a number of private companies, is currently running a world-wide campaign, taking part in trade fairs and international events to attract visitors to Chile. Chiles great strength as a tourist destination is its geographical diversity. From the parched Atacama Desert in the north to the Antarctic snowfields of the south, it is more than 5000 km long. With the Pacific on one side and the Andean mountains on the other, Chile boasts natural attractions. Its beaches are not up to Caribbean standards but resorts such as Vinadel Mar are generally clean and unspoiled and have a high standard of services. But the trump card is the Andes mountain range. There are a number of excellent ski resorts within one hours drive of the capital, Santiago, and the national parks in the south are home to rare animal and plant species. The parks already attract specialist visitors, including mountaineers, who come to climb the technically difficult peaks, and fishermen, lured by the salmon and trout in the regions rivers. However, infrastructural development in these areas is limited. The ski resorts do not have as many lifts as their European counterparts and part poor quality of roads in the south means that only the most determined travelers see the best of the national parks. (A)Air links between Chile and the rest of the world are, at present, relatively poor. (B)While Chiles two largest airlines have extensive networks within South America, they operate only a small number of routes to the U.S. and Europe while services to Asia are almost non-existent. (C)Internal transport links are being improved and luxury hotels are being built in one of its national parks. (D)Easter Island and Chiles Antarctic Territory are also on the list of areas where the government believes it can create tourist markets. But the rush to open hitherto inaccessible areas to mass tourism is not being welcomed by everyone. Indigenous and environmental groups, including Greenpeace, say that many parts of the Andes will suffer if they become over-developed. There is a genuine fear that areas of Chile will suffer the cultural destruction witnessed in Mexican and European resorts. The policy of opening up Antarctica to tourism is also politically sensitive. Chile already has permanent settlements on the ice and many people see the decision to allow tourists there as a political move, enhancing Santiagos territorial claim over part of Antarctica. The Chilean government has promised to respect the environment as it seeks to bring tourism potential. The government will have to monitor developments closely if it is genuinely concerned in creating a balanced, controlled industry and if the price of an increasingly lucrative tourist market is not going to mean the loss of many of Chiles natural riches.

The word "roots" in the passage could best be replaced by







Declan Mayes, President of the Music Buyers Association, is furious at a recent announceme
nt by the recording industry regarding people downloading MP3 music files from the Internet as actual criminals.

A few parallels may be instructive. If someone copies an audio music cassette for their own private use, they are, strictly speaking, breaking the law. But recording companies have usually turned a blind eye to this practice because prosecuting the few people involved would be difficult, and the financial loss to the company itself is not considered significant. Now the Music Recording Association has announced that it regards individuals downloading music from the Internet as pirates, claiming that they damage the industry in just the same way. "The industry is completely overreaching; it'll be a laughing stock," says Mayes. "They're going to arrest some teenager downloading files in his bedroom and sue him for thousands of dollars! This isn't going to frighten anyone into buying CDs".

Mayes may have a point. There is a general consensus that CD pirates should be subjected to the full wrath of the law, but few would see an individual downloading music for his or her own pleasure in the same light. However, downloading music files illegally is not as innocuous as making private copies of audio cassettes. The scratchy, distorted cassette copy is a poor version of the original recording, whereas an MP3 file is of high quality and can be stored on a CD, for example. It is this that makes the practice a powerful temptation for music fans, given the high cost of CDs.

What does Mayes think about claims that music companies could be forced out of business by people downloading music illegally? That's nonsense. Music companies are always whining about high costs, but that doesn't prevent them from recording hundreds of CDs by completely unknown artists, many of whom are "packaged" by marketing departments to appeal to young consumers. The companies are simply hoping that one of these new bands or singers will be a hit, and although it can be expensive to promote new artists, the cost of manufacturing the CDs is actually very low.

This last point would appear to be the focus of resentment against music companies, a CD is far cheaper to produce than its price in the shops would indicate, and profit margins for the music companies are huge. An adult with a reasonable income may not object to paying £15 for a CD of classical music, but a teenager buying a CD by the latest pop sensation may find that price rather steep — especially since the latest pop sensation is almost certain to be forgotten within a few months. And while the recording industry can't be held responsible for the evanescent nature of fame, given the teenage appetite for anything novel, it could lower the prices it charges — especially since technology is making CDs even cheaper to produce.

This is what Mayes hopes will happen. If the music industry stops exploiting the music-buying public, it can survive. Everyone would rather buy a CD, with an attractive jacket and booklet, than mess around downloading files, but the price has to be reasonable. The problem isn't going to vanish if the industry carries on trying to make a quick profit. Technology has caught up with the music companies, and trying to fight it by taking people to court will only earn money for the lawyers.

Mayes thinks that the recording industry's recent announcement ______.

A.fails to take into account the difficulties of prosecuting offenders

B.makes the industry appear ridiculous

C.will deter consumers from buying CDs

D.will encourage resentment of CD piracy



Hollywood (好莱坞) is a suburb of the city of Los Angeles (洛杉矶) in California. Until 19

Hollywood (好莱坞) is a suburb of the city of Los Angeles (洛杉矶) in California. Until 1908 it was no more than a quiet village on the northern side of the city, but in that year William Selig, one of the first people to make films, set up a film-producing workshop (车间) in Los Angeles. By 1911 , David and William Horsely had set up another one in Hollywood, and at about the same time oil was discovered in the neighborhood. Thus Hollywood quickly became a big district given over to the film industry and to oil wells

The early makers of films found Hollywood a good place for their work because of its clear, sunny, rain-free weather, which allowed pictures to be taken all the year round. Also, it was known that every kind of scene needed for films, whether town, country, sea, desert or snow-capped mountains, could be found within the area of California. Today, when most films can be "shot" (拍摄) under cover by man made lighting, these advantages (优点) are not so important.

In spite of a drop in its importance, Hollywood remains a center of film production although now making more films for television than for the cinema.

David and William Horsely ______.

A.were the first to set up a film-producing workshop in Hollywood

B.discovered oil in and around Hollywood

C.followed William Selig to Hollywood and settled down there

D.turned Hollywood into a film producing center of the country



There's simple premise behind what Larry Myers does for a living: If you can smell it, you
can find it.

Myers is the founder of Auburn University's Institute for Biological Detection System, the main task of which is to chase the ultimate in detection devices--an artificial nose.

For now, the subject of their research is little more than a stack of gleaming chips tucked away in a laboratory drawer. But soon, such a tool could be hanging from the belts of police, arson (纵火) investigators and food-safety inspectors.

The technology that they are working on would suggest quite reasonably that, within three to five years, we' ll have some workable sensors ready to use. Such devices might find wide use in places that attract terrorists. Police could detect drugs, bodies and bombs hidden in cars, while food inspectors could easily test food and water for contamination.

The implications for revolutionary advances in public safety and the food industry are astonishing. But so, too, are the possibilities for abuse: Such machines could determine whether a woman is ovulating(排卵), without a physical exam--or even her knowledge.

One of the traditional protectors of American liberty is that it has been impossible to search everyone. That' s getting not to be the case.

Artificial biosensors created at Auburn work totally differently from anything ever seen be fore. Aroma Scan, for example, is a desktop machine based on a bank of chips sensitive to specific chemicals that evaporate into the air. As air is sucked into the machine, chemicals pass over the sensor surfaces and produce changes in the electrical current flowing through them. Those current changes are logged into a computer that sorts out odors based on their electrical signatures.

Myers says they expect to load a single fingernail-size chip with thousands of odor receptors (感受器), enough to create a sensor that's nearly as sensitive as a dog's nose.

Which of the following is within the capacity of the artificial nose being developed?

A.Performing physical examinations.

B.Locating places which attract terrorists.

C.Detecting drugs and water contamination.

D.Monitoring food processing.



Fishing adds only about one percent to the global economy, but on a regional basis it can
contribute extremely to human survival. Marine fisheries contribute more to the world's supply of protein than beef, poultry or any other animal source.

Fishing typically does not need land ownership, and because it remains, generally, open to all, it is often the employer of last resort in the developing world—an occupation when there are no other choices. Worldwide, about 200 million people rely on fishing for their livelihoods. Within Southeast Asia alone, over five million people fish full-time. In northern Chile forty percent of the population lives off the ocean. In Newfoundland most employment came from fishing or servicing that industry — until the collapse of the cod fisheries in the early 1990s left tens of thousands of people out of work.

Though debates over the conservation of natural resources are often cast as a conflict between jobs and the environment, the restoration of fish populations would in fact boost employment. Michael P. Sissenwine and Andrew A. Rosenberg of the U. S. National Marine Fisheries Service have estimated that if depleted species were allowed to rebuild to their long-term potential, their sustainable use would add about $ 8 billion to the U. S. gross domestic product — and provide about 300 000 jobs. If fish populations were restored and properly managed, about twenty million metric tons could be added to the world's annual catch. But restoration of ecological balance, fiscal profitability and economic security will require a continual reduction in the capacity of the commercial fishing industry so that wild populations can recover.

The necessary reductions in fishing workforce need not come at the expense of jobs. Governments could increase employment and reduce the pressure on fish populations by guiding subsidies away from highly mechanised ships. For each $ 1 million of investment, industrial-scale fishing operations require only one to five people, while small-scale fisheries would employ between 60 and 3 000. Industrial fishing itself threatens tens of millions of fishermen working on a small scale by depleting the fish on which they depend for subsistence.

The animal source which provides the most protein for human being is_______.







Sometime in the next century, the familiar early-newspaper on the front gate will disappea
r. And instead of reading your newspaper, it will read to you. You'll get up and turn on the computer newspaper just like switching on the TV. An electronic voice will distribute stories about the latest events, guided by a program that selects the type of news you want. You'll even get to choose the kind of voice you want to hear. Want more information on the brief story? A simple touch makes the entire text appear. Save it in your own personal computer if you like. These are among the predictions from communication experts working on the newspapers of the future. Pictured as part of broader home-based media and entertainment systems, computer newspapers would unite print and broadcast reporting, offering news and analysis with video images of news events.

Most of the technology is available (可用的) now, but convincing (说服) more people that they don't need paper to read a newspaper is the next step. But resistance to computer newspaper may be stronger from within journalism.

Since it is such a cultural change, it may be that the present generation of journalists and publishers will have to die off before the next generation realize that the newspaper industry is no longer a newspaper industry. Technology is making the end of traditional newspapers unavoidable.

Despite technological advances, it could take decades to replace newsprint with computer screens. It might take 30 to 40 years to complete the changeover because people need to buy computers and because newspapers have established financial(财经的)interests in the paper industry.

What is the best title for this passage?

A.Computer Newspapers Are Well Liked

B.Newspapers of the Future Will Likely Be on Computer

C.Newspapers Are out of Fashion

D.New Communications Technology

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